载入...

QR Code

Measuring advertising effectiveness

other_versions_link

书目详细资料
主要作者:	Lucas, Darrell Blaine
其他作者:	Britt, Steuart Henderson
格式:	Printed Book
语言:	English
出版:	New York McGraw Hill 1963
丛编:	McGraw Hill series in marketing and advertising
主题:	Advertising

相似书籍

Measuring advertising effectiveness /
由: Lucas, Darrell Blaine
出版: (1963)

Measuring Advertising Effectiveness
由: Lucas, Darrell Blaine
出版: (1963)

Measurement of cumulative advertising effects
由: Palda, Christian S.
出版: (1964)

Effective advertising /
由: Tellis, Gerard J .
出版: (1998)

Effective advertising: understanding when,how, and why advertising works/
由: Tellis, Gerard J
出版: (2004)

Effective advertising : Understanding when, how, and why advertising works /
由: Tellis, Gerard J.
出版: (2004)

Effective advertising Understanding when,How and why advertising works
由: Tellis,Gerard j
出版: (2001)

Effective advertising copy
由: Devoe, Merrill
出版: (1956)

Assessing the effectiveness of advertising
由: Lovell, Mark
出版: (1975)

Measuring Advertsing Effectiveness
由: Darrell Blaine Lucas
出版: (1963)

Advertising effectiveness: a mantra to brand success/
由: Ruhi Lal
出版: (2019)

Effective advertising : understanding when, how, and why advertising works /
出版: (2004)

Effective advertising Understanding when, how and why advertising works /
由: Tellis, Gerard J.
出版: (2007)

Effective advertising : understanding when, how, and why advertising works
由: Tellis, Gerard J
出版: (2009)

Contemporary Advertising.
由: Arens, William .F

Economics of Advertising.
由: Schmalensee, Richard
出版: (1972)

business of advertising
由: Jones, Robert W.
出版: (1974)

Foundations of advertising theory and practice
由: Chunawalla, S. A.
出版: (2002)

Effective advertising marketing & sales management
由: Basotia, G.R
出版: (1998)

Advertising
由: Jefkins, Frank
出版: (1994)

Advertising: Principles and Practice
由: Wells, William
出版: (2003)

Advertising
由: Hackley, Chris., ed
出版: (2010)

Advertising
由: Wright,John S
出版: (1977)

Advertising
由: Jefkins, Frank
出版: (1985)

Advertising
由: Longman, Kenneth A.
出版: (1971)

Advertising /
由: Mandell, Maurice I.
出版: (1984)

Advertising
由: Ahuja, B N; Chhabra, S S
出版: (1989)

Advertising
由: Ahuja, B N; Chhabra, S S
出版: (1989)

Advertising
由: Jethwaney, Jaishri N
出版: (1999)

Advertising
由: Jefkins, Frank; Yadin, Daniel
出版: (2006)

Advertising
由: Jefkins, Frank; Yadin, Daniel
出版: (2000)

In Advertising
由: Alan Collaco

Advertising /
由: Jefkins, Frank .
出版: (2000)

The Economic Implications of Advertising.
由: Firestone, O.J
出版: (1967)

Advertising Art and Ideas
由: Rege, G M
出版: (1972)

Advertising Meadia Planning.
由: Sissors, Jack Z
出版: (1976)

Advertising
由: Jefkins, Frank
出版: (2000)

Advertising
由: Wintor, Willis L
出版: (1990)

Effective advertising skills /
由: Bedell, Clyde
出版: (2006)

Effective advertising skills
由: Bedell,Clyde
出版: (2006)