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| LEADER |
00772nam a2200205 a 4500 |
| 005 |
20151215125159.0 |
| 008 |
960221s1955 dcuabcdjdbkoqu001 0deng d |
| 003 |
ViArRB |
| 082 |
|
|
|a 659.104
|b LUC
|
| 100 |
|
|
|a Lucas, Darrell Blaine
|9 7931
|
| 245 |
|
|
|a Measuring advertising effectiveness
|
| 300 |
|
|
|a xi, 339p.
|
| 490 |
|
|
|a McGraw Hill series in marketing and advertising
|
| 653 |
|
|
|a Advertising
|
| 700 |
|
|
|a Britt, Steuart Henderson
|9 872
|
| 942 |
|
|
|c BK
|6 _
|
| 260 |
|
|
|c 1963
|b McGraw Hill
|a New York
|
| 999 |
|
|
|c 98861
|d 98861
|
| 952 |
|
|
|0 0
|1 5
|2 ddc
|4 0
|6 X513_K331
|7 0
|9 124588
|a SMS
|b SMS
|c GEN
|d 2009-11-07
|o X:513 K33;1
|p SMS005834
|r 2009-11-07
|w 2009-11-07
|y WR
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 659104_LUC
|7 0
|9 124589
|a SMS
|b SMS
|c GEN
|d 2010-11-22
|o 659.104 LUC
|p SMS001194
|r 2010-11-22
|w 2010-11-22
|y BK
|