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Measuring advertising effectiveness
| Hovedforfatter: | |
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| Andre forfattere: | |
| Format: | Printed Book |
| Sprog: | English |
| Udgivet: |
New York
McGraw Hill
1963
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| Serier: | McGraw Hill series in marketing and advertising
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| Fag: |
| Fysisk beskrivelse: | xi, 339p. |
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