APA引文

Lucas, D. B., & Britt, S. H. (1963). Measuring advertising effectiveness. McGraw Hill.

Chicago Edition Citation

Lucas, Darrell Blaine, and Steuart Henderson Britt. Measuring Advertising Effectiveness. New York: McGraw Hill, 1963.

MLA引文

Lucas, Darrell Blaine, and Steuart Henderson Britt. Measuring Advertising Effectiveness. McGraw Hill, 1963.

警告：這些引文格式不一定是100％准確.