एपीए उद्धरण

Lucas, D. B., & Britt, S. H. (1963). Measuring advertising effectiveness. McGraw Hill.

शिकागो स्टाइल उद्धरण

Lucas, Darrell Blaine, और Steuart Henderson Britt. Measuring Advertising Effectiveness. New York: McGraw Hill, 1963.

एमएलए उद्धरण

Lucas, Darrell Blaine, और Steuart Henderson Britt. Measuring Advertising Effectiveness. McGraw Hill, 1963.