Style de citation APA

Lucas, D. B., & Britt, S. H. (1963). Measuring advertising effectiveness. McGraw Hill.

Style de citation Chicago

Lucas, Darrell Blaine, et Steuart Henderson Britt. Measuring Advertising Effectiveness. New York: McGraw Hill, 1963.

Style de citation MLA

Lucas, Darrell Blaine, et Steuart Henderson Britt. Measuring Advertising Effectiveness. McGraw Hill, 1963.

Attention : ces citations peuvent ne pas être correctes à 100%.