Dyfyniad APA

Lucas, D. B., & Britt, S. H. (1963). Measuring advertising effectiveness. McGraw Hill.

Dyfyniad Arddull Chicago

Lucas, Darrell Blaine, and Steuart Henderson Britt. Measuring Advertising Effectiveness. New York: McGraw Hill, 1963.

Dyfyniad MLA

Lucas, Darrell Blaine, and Steuart Henderson Britt. Measuring Advertising Effectiveness. McGraw Hill, 1963.

Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.