Cita APA

Lucas, D. B., & Britt, S. H. (1963). Measuring advertising effectiveness. McGraw Hill.

Citación estilo Chicago

Lucas, Darrell Blaine, y Steuart Henderson Britt. Measuring Advertising Effectiveness. New York: McGraw Hill, 1963.

Cita MLA

Lucas, Darrell Blaine, y Steuart Henderson Britt. Measuring Advertising Effectiveness. McGraw Hill, 1963.