Herold, D. (1963). Humor in advertising: And how to make it pay. McGraw-Hill.
Chicago-stil citatHerold, Don. Humor in Advertising: And How to Make It Pay. New York: McGraw-Hill, 1963.
MLA-referensHerold, Don. Humor in Advertising: And How to Make It Pay. McGraw-Hill, 1963.
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