Herold, D. (1963). Humor in advertising: And how to make it pay. McGraw-Hill.
シカゴスタイル引用形Herold, Don. Humor in Advertising: And How to Make It Pay. New York: McGraw-Hill, 1963.
MLA引用形式Herold, Don. Humor in Advertising: And How to Make It Pay. McGraw-Hill, 1963.
警告: この引用は必ずしも正確ではありません.