Herold, D. (1963). Humor in advertising: And how to make it pay. McGraw-Hill.
Chicago Edition CitationHerold, Don. Humor in Advertising: And How to Make It Pay. New York: McGraw-Hill, 1963.
ציטוט MLAHerold, Don. Humor in Advertising: And How to Make It Pay. McGraw-Hill, 1963.
אזהרה: ציטוטים אלה לעיתים לא מדויקים ב 100%.