Herold, D. (1963). Humor in advertising: And how to make it pay. McGraw-Hill.
Style de citation ChicagoHerold, Don. Humor in Advertising: And How to Make It Pay. New York: McGraw-Hill, 1963.
Style de citation MLAHerold, Don. Humor in Advertising: And How to Make It Pay. McGraw-Hill, 1963.
Attention : ces citations peuvent ne pas être correctes à 100%.