APA Edition Citation

Herold, D. (1963). Humor in advertising: And how to make it pay. McGraw-Hill.

Chicago Edition Citation

Herold, Don. Humor in Advertising: And How to Make It Pay. New York: McGraw-Hill, 1963.

MLA Edition Citation

Herold, Don. Humor in Advertising: And How to Make It Pay. McGraw-Hill, 1963.