On the writing of advertising

Antzeko izenburuak

• Truth in advertising and other heresies
  nork: Weir, Walter
  Argitaratua: (1963)
• Contemporary Advertising.
  nork: Arens, William .F
• Economics of Advertising.
  nork: Schmalensee, Richard
  Argitaratua: (1972)
• business of advertising
  nork: Jones, Robert W.
  Argitaratua: (1974)
• Foundations of advertising theory and practice
  nork: Chunawalla, S. A.
  Argitaratua: (2002)