Cohen, W. A. (1984). Direct response marketing: An enterprencurial approach. john wiley& sons.
Chicago Edition CitationCohen, William A. Direct Response Marketing: An Enterprencurial Approach. New York: john wiley& sons, 1984.
MLA Edition CitationCohen, William A. Direct Response Marketing: An Enterprencurial Approach. john wiley& sons, 1984.
Warning: These citations may not always be 100% accurate.