Cita APA

Buell, V. P. (1984). Marketing management: A strategic planning approach. Mcgraw-hill.

Chicago Edition Citation

Buell, Victor P. Marketing Management: A Strategic Planning Approach. New York: Mcgraw-hill, 1984.

Cita MLA

Buell, Victor P. Marketing Management: A Strategic Planning Approach. Mcgraw-hill, 1984.