Buell, V. P. (1984). Marketing management: A strategic planning approach. Mcgraw-hill.
Chicago Edition CitationBuell, Victor P. Marketing Management: A Strategic Planning Approach. New York: Mcgraw-hill, 1984.
MLA Edition CitationBuell, Victor P. Marketing Management: A Strategic Planning Approach. Mcgraw-hill, 1984.
Warning: These citations may not always be 100% accurate.