Lucas, D. B., & Britt, S. H. (1950). Advertising psychology and research. Mc Graw Hill Book Company.
Chicago Edition CitationLucas, Darrell Blaine, i Steuart Henderson Britt. Advertising Psychology and Research. London: Mc Graw Hill Book Company, 1950.
Cita MLALucas, Darrell Blaine, i Steuart Henderson Britt. Advertising Psychology and Research. Mc Graw Hill Book Company, 1950.
Atenció: Aquestes cites poden no estar 100% correctes.