APA Edition Citation

Lucas, D. B., & Britt, S. H. (1950). Advertising psychology and research. Mc Graw Hill Book Company.

Chicago Edition Citation

Lucas, Darrell Blaine, and Steuart Henderson Britt. Advertising Psychology and Research. London: Mc Graw Hill Book Company, 1950.

MLA Edition Citation

Lucas, Darrell Blaine, and Steuart Henderson Britt. Advertising Psychology and Research. Mc Graw Hill Book Company, 1950.

Warning: These citations may not always be 100% accurate.