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Strategic marketing problems casesand comments

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Detalhes bibliográficos
Autor principal:	Kerin, Roger A.
Outros Autores:	Peterson, Robert A.
Formato:	Printed Book
Idioma:	English
Publicado em:	Boston Allyin and bacon, INC 1984
Edição:	3rd ed.
Assuntos:	Marketing management > case studies

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