Kerin, R. A., & Peterson, R. A. (1984). Strategic marketing problems: Casesand comments (3rd ed.). Allyin and bacon, INC.
Chicago Style citaatKerin, Roger A., en Robert A. Peterson. Strategic Marketing Problems: Casesand Comments. 3rd ed. Boston: Allyin and bacon, INC, 1984.
MLA citatieKerin, Roger A., en Robert A. Peterson. Strategic Marketing Problems: Casesand Comments. 3rd ed. Allyin and bacon, INC, 1984.
Let op: Deze citaties zijn niet altijd 100% accuraat.