Style de citation APA

Kerin, R. A., & Peterson, R. A. (1984). Strategic marketing problems: Casesand comments (3rd ed.). Allyin and bacon, INC.

Style de citation Chicago

Kerin, Roger A., et Robert A. Peterson. Strategic Marketing Problems: Casesand Comments. 3rd ed. Boston: Allyin and bacon, INC, 1984.

Style de citation MLA

Kerin, Roger A., et Robert A. Peterson. Strategic Marketing Problems: Casesand Comments. 3rd ed. Allyin and bacon, INC, 1984.