Boone, R. E., & Kurtz, D. L. (1985). Contemporary marketing. The Dryden press.
Chicago Edition CitationBoone, Rouis E., and David L. Kurtz. Contemporary Marketing. New York: The Dryden press, 1985.
Deismireacht MLABoone, Rouis E., and David L. Kurtz. Contemporary Marketing. The Dryden press, 1985.
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