Cita APA

Boone, R. E., & Kurtz, D. L. (1985). Contemporary marketing. The Dryden press.

Citación estilo Chicago

Boone, Rouis E., y David L. Kurtz. Contemporary Marketing. New York: The Dryden press, 1985.

Cita MLA

Boone, Rouis E., y David L. Kurtz. Contemporary Marketing. The Dryden press, 1985.