APA Edition Citation

Boone, R. E., & Kurtz, D. L. (1985). Contemporary marketing. The Dryden press.

Chicago Edition Citation

Boone, Rouis E., and David L. Kurtz. Contemporary Marketing. New York: The Dryden press, 1985.

MLA Edition Citation

Boone, Rouis E., and David L. Kurtz. Contemporary Marketing. The Dryden press, 1985.