Cita APA

Stanton, W. J., & . (1975). Fundamentals of marketing/ 4e (4th ed.). McGraw Hill.

Chicago Edition Citation

Stanton, William J., i. Fundamentals of Marketing/ 4e. 4th ed. London: McGraw Hill, 1975.

Cita MLA

Stanton, William J., i. Fundamentals of Marketing/ 4e. 4th ed. McGraw Hill, 1975.