Zikmund, W. G. (1984). Business research methods (4th ed.). Dryden press.
Chicago Edition CitationZikmund, William G. Business Research Methods. 4th ed. New York: Dryden press, 1984.
MLA Edition CitationZikmund, William G. Business Research Methods. 4th ed. Dryden press, 1984.
Warning: These citations may not always be 100% accurate.