Cheskin, L. (1959). Why people buy: Motivation research and its successful applicaton. Leverlght.
Citação norma ChicagoCheskin, Louis. Why People Buy: Motivation Research and Its Successful Applicaton. New York: Leverlght, 1959.
Citação norma MLACheskin, Louis. Why People Buy: Motivation Research and Its Successful Applicaton. Leverlght, 1959.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.