Cheskin, L. (1959). Why people buy: Motivation research and its successful applicaton. Leverlght.
Čikaški stil citiranjaCheskin, Louis. Why People Buy: Motivation Research and Its Successful Applicaton. New York: Leverlght, 1959.
MLA način citiranjaCheskin, Louis. Why People Buy: Motivation Research and Its Successful Applicaton. Leverlght, 1959.
Upozorenje: Ovi citati možda nisu uvijek 100% točni.