Lazer, W., & Kelley, E. J. (1958). Managerial marketing: Perspective and view points. Richard D Irwin.
Chicago Edition CitationLazer, William, i Eugene J. Kelley. Managerial Marketing: Perspective and View Points. Illinois: Richard D Irwin, 1958.
Cita MLALazer, William, i Eugene J. Kelley. Managerial Marketing: Perspective and View Points. Richard D Irwin, 1958.
Atenció: Aquestes cites poden no estar 100% correctes.