Cheskin, L. (1957). How to predict what people will buy. Liveright.
Chicago Edition CitationCheskin, Louis. How to Predict What People Will Buy. New York: Liveright, 1957.
MLA Edition CitationCheskin, Louis. How to Predict What People Will Buy. Liveright, 1957.
Warning: These citations may not always be 100% accurate.