Kotler, P. (1974). Marketing Management: Analysis planning and control (2nd ed.). Prentice Hall of India private limited.
Chicago-stil citatKotler, Philip. Marketing Management: Analysis Planning and Control. 2nd ed. New Delhi: Prentice Hall of India private limited, 1974.
MLA-referensKotler, Philip. Marketing Management: Analysis Planning and Control. 2nd ed. Prentice Hall of India private limited, 1974.
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