Kotler, P. (1974). Marketing Management: Analysis planning and control (2nd ed.). Prentice Hall of India private limited.
Chicago Edition CitationKotler, Philip. Marketing Management: Analysis Planning and Control. 2nd ed. New Delhi: Prentice Hall of India private limited, 1974.
MLA Edition CitationKotler, Philip. Marketing Management: Analysis Planning and Control. 2nd ed. Prentice Hall of India private limited, 1974.
Warning: These citations may not always be 100% accurate.