APA Edition Citation

Ries, A., & Trout, J. (1992). Horse sense: How to pull a head on the business track. Penguin book.

Chicago Edition Citation

Ries, Al, and Jack Trout. Horse Sense: How to Pull a Head on the Business Track. New York: Penguin book, 1992.

MLA Edition Citation

Ries, Al, and Jack Trout. Horse Sense: How to Pull a Head on the Business Track. Penguin book, 1992.

Warning: These citations may not always be 100% accurate.