Rodgers, F. B., & Shook, R. L. (1986). The IBM way: Insights into the world's most successful marketing organization. Fontana.
Chicago-stil citatRodgers, F.G. Buck, och Robert L. Shook. The IBM Way: Insights into the World's Most Successful Marketing Organization. Great Britain: Fontana, 1986.
MLA-referensRodgers, F.G. Buck, och Robert L. Shook. The IBM Way: Insights into the World's Most Successful Marketing Organization. Fontana, 1986.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.