Rodgers, F. B., & Shook, R. L. (1986). The IBM way: Insights into the world's most successful marketing organization. Fontana.
Style de citation ChicagoRodgers, F.G. Buck, et Robert L. Shook. The IBM Way: Insights into the World's Most Successful Marketing Organization. Great Britain: Fontana, 1986.
Style de citation MLARodgers, F.G. Buck, et Robert L. Shook. The IBM Way: Insights into the World's Most Successful Marketing Organization. Fontana, 1986.
Attention : ces citations peuvent ne pas être correctes à 100%.