Rodgers, F. B., & Shook, R. L. (1986). The IBM way: Insights into the world's most successful marketing organization. Fontana.
Dyfyniad Arddull ChicagoRodgers, F.G. Buck, and Robert L. Shook. The IBM Way: Insights into the World's Most Successful Marketing Organization. Great Britain: Fontana, 1986.
Dyfyniad MLARodgers, F.G. Buck, and Robert L. Shook. The IBM Way: Insights into the World's Most Successful Marketing Organization. Fontana, 1986.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.