APA Edition Citation

Rodgers, F. B., & Shook, R. L. (1986). The IBM way: Insights into the world's most successful marketing organization. Fontana.

Chicago Edition Citation

Rodgers, F.G. Buck, and Robert L. Shook. The IBM Way: Insights into the World's Most Successful Marketing Organization. Great Britain: Fontana, 1986.

MLA Edition Citation

Rodgers, F.G. Buck, and Robert L. Shook. The IBM Way: Insights into the World's Most Successful Marketing Organization. Fontana, 1986.