APA Edition Citation

Mascarenhas, S., & Oswald, A. (1987). New product development: Its marketing research and management. Oxford & I B H.

Chicago Edition Citation

Mascarenhas, S.J, and A.J Oswald. New Product Development: Its Marketing Research and Management. Calcutta: Oxford & I B H, 1987.

MLA Edition Citation

Mascarenhas, S.J, and A.J Oswald. New Product Development: Its Marketing Research and Management. Oxford & I B H, 1987.

Warning: These citations may not always be 100% accurate.