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Brand failures the truth about the 100 biggest branding mistakes of all time

Bibliographic Details
Main Author: Haig, Matt
Format: Printed Book
Language:English
Published: New Delhi Kogan page India 2005
Subjects:
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082 |a 658.827  |b HAI 
100 |a Haig, Matt  |9 7289 
245 |a Brand failures  |b the truth about the 100 biggest branding mistakes of all time 
300 |a xii, 260p. 
653 |a Brand name products marketing  |a Brand loyalty 
942 |c BK  |6 _ 
260 |a New Delhi  |b Kogan page India  |c 2005 
500 |a Includes bibliographical references and index 
020 |a 0749439270 
999 |c 98430  |d 98430 
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