Brand failures the truth about the 100 biggest branding mistakes of all time

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Bibliographic Details
Main Author: Haig, Matt
Format: Printed Book
Language:English
Published: New Delhi Kogan page India 2005
Subjects:
Brand name products marketing > Brand loyalty
Description
Item Description:Includes bibliographical references and index
Physical Description:xii, 260p.
ISBN:0749439270

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