Haig, M. (2005). Brand failures: The truth about the 100 biggest branding mistakes of all time. Kogan page India.
シカゴスタイル引用形Haig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. New Delhi: Kogan page India, 2005.
MLA引用形式Haig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. Kogan page India, 2005.
警告: この引用は必ずしも正確ではありません.