Haig, M. (2005). Brand failures: The truth about the 100 biggest branding mistakes of all time. Kogan page India.
Style de citation ChicagoHaig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. New Delhi: Kogan page India, 2005.
Style de citation MLAHaig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. Kogan page India, 2005.
Attention : ces citations peuvent ne pas être correctes à 100%.