Haig, M. (2005). Brand failures: The truth about the 100 biggest branding mistakes of all time. Kogan page India.
Chicago ZitierstilHaig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. New Delhi: Kogan page India, 2005.
MLA ZitierstilHaig, Matt. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time. Kogan page India, 2005.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.