Global marketing management cases and readings

Antzeko izenburuak

• Global marketing management/5th ed.
  nork: Keegan, Warren J.
  Argitaratua: (1995)
• Global marketing management
  nork: Keegan, Warren J.
  Argitaratua: (2003)
• Introduction to the marketing system
  nork: Frye, Robert W.
  Argitaratua: (1973)
• Business to business marketing
  nork: Vitale, Robert P.
  Argitaratua: (2002)
• Marketing
  nork: Bovee, Courtland L.
  Argitaratua: (1995)