Buzzel, R. (1995). Global marketing management: Cases and readings. Addison-wesley.
Chicago Edition CitationBuzzel, Robert. Global Marketing Management: Cases and Readings. New York: Addison-wesley, 1995.
MLA Edition CitationBuzzel, Robert. Global Marketing Management: Cases and Readings. Addison-wesley, 1995.
Warning: These citations may not always be 100% accurate.