Cita APA

Quelch, J. A. a. (1996). Cases in marketing management and strategy: An Asia-Pacific perspective. Prentice Hall.

Chicago Edition Citation

Quelch, John A...[et al.]. Cases in Marketing Management and Strategy: An Asia-Pacific Perspective. Singapore: Prentice Hall, 1996.

Cita MLA

Quelch, John A...[et al.]. Cases in Marketing Management and Strategy: An Asia-Pacific Perspective. Prentice Hall, 1996.