Quelch, J. A. a. (1996). Cases in marketing management and strategy: An Asia-Pacific perspective. Prentice Hall.
Chicago Edition CitationQuelch, John A...[et al.]. Cases in Marketing Management and Strategy: An Asia-Pacific Perspective. Singapore: Prentice Hall, 1996.
MLA Edition CitationQuelch, John A...[et al.]. Cases in Marketing Management and Strategy: An Asia-Pacific Perspective. Prentice Hall, 1996.
Warning: These citations may not always be 100% accurate.