Piercy, N. F., & Lane, N. (2009). Strategic customer management: Strategizing the sales organization. University Press.
Chicago Edition CitationPiercy, Nigei F., and Nikala Lane. Strategic Customer Management: Strategizing the Sales Organization. Oxford: University Press, 2009.
MLA Edition CitationPiercy, Nigei F., and Nikala Lane. Strategic Customer Management: Strategizing the Sales Organization. University Press, 2009.
Warning: These citations may not always be 100% accurate.