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Introduction to marketing theory and practice
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
Oxford
University Press
2004
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| Subjects: |
| LEADER | 00559nam a22001697a 4500 | ||
|---|---|---|---|
| 005 | 20151215125143.0 | ||
| 008 | 091103t xxu||||| |||| 00| 0 eng d | ||
| 082 | |a 658.8 |b PAL | ||
| 100 | |a Palmer, Adrian |9 7040 | ||
| 245 | |a Introduction to marketing |b theory and practice | ||
| 300 | |a xxiv, 645p. | ||
| 653 | |a Marketing | ||
| 942 | |c BK |6 _ | ||
| 260 | |a Oxford |b University Press |c 2004 | ||
| 020 | |a 9780195672622 | ||
| 999 | |c 98288 |d 98288 | ||
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